Assignment 1 Persuasive elements
(Source: Emirates)
Type: Magazine Print Ad
Benefit highlighted: The USP of ad is the luxury and the exclusivity of the Emirates first class experience. Main benefit of customers is they are able to enjoy a quality flying experience from the airport to the moment they arrived their destination. They are able to enjoy a flying experience that no other airline can provide. This ad will help the business build a better brand image.Ad’s appeal:
Status appeal
- In the ad, Emirates had focused on status appeal as an essential part of the airline’s brand. The ad had encouraged the readers to fly with Emirates in order to experience a fancy first class flying experience. This ad is promoting something sophisticated and expensive, and it intend to appeal to wealthy individuals who is looking to travel in style.
- In the ad, Emirates had focused on status appeal as an essential part of the airline’s brand. The ad had encouraged the readers to fly with Emirates in order to experience a fancy first class flying experience. This ad is promoting something sophisticated and expensive, and it intend to appeal to wealthy individuals who is looking to travel in style.
Ad’s strength and weakness:
The first strength of the ad is the headline. It is creative and is clever with the phrasing of words. By using ‘ Be a world away’, it means travelers can indulged in a luxurious experience and slowly float away to a world of their own while flying first class with Emirates. This allows the audience to imagine and have the urge of being on board with an Emirates flight.
The first strength of the ad is the headline. It is creative and is clever with the phrasing of words. By using ‘ Be a world away’, it means travelers can indulged in a luxurious experience and slowly float away to a world of their own while flying first class with Emirates. This allows the audience to imagine and have the urge of being on board with an Emirates flight.
The second strength is the body copy. Perks of flying with Emirates are mentioned in this section and it made the airline and its service attractive to the audience. Benefits such as chauffeur-drive service, lounge privileges and expedited check-in are provided.
The third strength is the visuals. The visuals in the ad shows an image of a passenger travelling with Emirates airline, indulging in the experience of flying first class. The passenger is seated in a spacious private suite - equipped with in-flight entertainment, and served with food and a glass of champagne. This represents the luxury of flying first class with Emirates.
There are some weaknesses in the ad as well. The ad did not mentioned important details such as price of the first class ticket, and its terms and condition. ‘Hello Tomorrow’ is a good tagline that symbolizes the pleasure and comfort in waking up to a brand new morning with Emirates. However, it is not visible enough for the audience to notice.
Others:
By using these other persuasive methods, it will make the ad more effective. - Anti Bandwagon - Statement that evoke a sense of individuality.
- Glittering Generality - Using words that have positive connotations attached to them.
References
Writers, C., Account, M., Sen, U., Stamoulis, N., Sen, U., Hannan, A., Sen, U., Four, J., Sen, U., Nice, J., Sen, U., Wiebe, C., Schmeck, C., Sen, U., Owens, D., Barnard, R., Dubin, S., Kerslake, C., Farrow, G., Chowdhury, A., Brown, A., Anderson, J., Pisano, G., Allen, M., Jones, K., Policy, C., Policy, P., Policy, C. and Policy, R. (2019). 48 Elements of Persuasive Written Content - Copyblogger. [online] Copyblogger. Available at: https://www.copyblogger.com/persuasive-content-elements/ [Accessed 26 Jan. 2019].
Visual Learning Center by Visme. (2019). 23 Types of Advertising Appeals Most Commonly Used by Brands. [online] Available at: https://visme.co/blog/types-of-advertising-appeals/ [Accessed 26 Jan. 2019].
By using these other persuasive methods, it will make the ad more effective. - Anti Bandwagon - Statement that evoke a sense of individuality.
- Glittering Generality - Using words that have positive connotations attached to them.
References
Writers, C., Account, M., Sen, U., Stamoulis, N., Sen, U., Hannan, A., Sen, U., Four, J., Sen, U., Nice, J., Sen, U., Wiebe, C., Schmeck, C., Sen, U., Owens, D., Barnard, R., Dubin, S., Kerslake, C., Farrow, G., Chowdhury, A., Brown, A., Anderson, J., Pisano, G., Allen, M., Jones, K., Policy, C., Policy, P., Policy, C. and Policy, R. (2019). 48 Elements of Persuasive Written Content - Copyblogger. [online] Copyblogger. Available at: https://www.copyblogger.com/persuasive-content-elements/ [Accessed 26 Jan. 2019].
Visual Learning Center by Visme. (2019). 23 Types of Advertising Appeals Most Commonly Used by Brands. [online] Available at: https://visme.co/blog/types-of-advertising-appeals/ [Accessed 26 Jan. 2019].
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