Assignment 1 Gunn's 12 types of ad
https://www.youtube.com/watch?v=2zoRh-Kuwpo Type: Video Advertisement, TV Ad Demo Ad Benefit highlighted: The USP of the Apple IPhone 6s is the features of its virtual assistant - Siri. customers are able to find solutions quickly for the problems or questions they have. Customers are also able to run the daily errands in their life easier. Users just have to interact with Siri by giving it commands or asking it question; Siri will then respond by carrying out the task or providing us the answer. The benefit the customers would get from this product is the convenience it brings. In the ad, the users are able to find solutions quickly for the problems or questions they have. Customers are also able to run the daily errands in their life easier. Ad Appeal: Apple has a branding strategy that focuses on emotional appeal. It revolve around how an Apple product experience makes you feel. Apple brand's personality is about lifestyle, imagination, innovation, pass...
